Subcultures & their types |1|

What are subcultures?

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• SUBCULTURES: groups that have values and norms that are different from those held by the majority. (They are non-conventional)
•  A variety of subcultures can exist under one culture (which can be the main).

Why do people join subculture?

1. Solitude -23%
2.  Imitation Grouping -20%
3.  Spirit Of Defiance -20%
4. Misunderstanding -19%
5. Fashion Industry -10%
6. Mass Media Power -8%

1. THE GRUNGE SUBCULTURE

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• The word grunge is believed to be a back-formation from the US slang grungy, which originated in 1965 as a slang term for “dirty” or “filthy”.^[1] 
• One of the most important events in 1990s fashion was the rise of Grunge fashion in 1992.
• Grunge fashion was influenced by grunge music.
• Stylistic Origins- Alternative Rock, Hardcore Punk, heavy metal and indie rock.
• Cultural Origins- Mid 1980s, Washington
• Typical Instruments- heavily distorted electric guitars, bass guitar.  

GRUNGE FASHION

• The Grunge fashion movement can be seen as "NONFASHION."
•  Born of hippies and raised on punk the look was initially a thoughtless, uncoordinated look, but with an edge.
• in the 90s thrift-store finds, like vintage floral-print dresses and silky nightgowns were worn with oversized sweaters and cardigans.
• Grunge was dressing down at its most extreme, taking casualness and comfort dressing to an entirely new level.

Grunge Clothing includes

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1.  Plaid: The most recognizable element of grunge is the plaid or flannel shirt.Plaid was often worn as shirts, designed into skirts, pants, and even shoes.
2. Dark gothic makeup is applied while the hair is usually messy and limp. The look that grunge people go for is the messy unkempt one. 
3. Ripped Jeans: Torn jeans frequently topped off grungy ensembles. It indicated the general apathy associated with the movement.
4. Heavy combat boots: Grunge footwear typically consisted of combat boots. (Flat, clunky, rubber-bottomed soles)

MAJOR FASHION DESIGNERS

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1.  Marc Jacobs
2.  Anna Sui
3.  Christian Lacroix
4.  Karl Lagerfeld
5.  Donna Karen

MAJOR FASHION ICONS:

Celebrities who hyped the grunge look.

KURT COBAIN

Nirvana's prized Singer Cobain | Source

• Nirvana’s Kurt Cobain was a spokesman for the grunge movement in the early 1990s.
• His thrift-store look was completely counter to the flashy aesthetic of the 1980s in every way.

Signature look: Graphic tees, light wash denim jeans oversized knitwear, messy hair, flannel shirts.

GWEN STEFANI

Gwen Stefani | Source

The “Queen of the bare midriff”, Stefani ruled the last few years of the '90s with bold neon hair colors, crop tops, belly-baring styles and statement shoes.
Signature look: Red lips, platinum hair, crop top, distressed denim.

JOHNNY DEPP

Johnny Depp | Source

• Johnny Depp has an indecisive style (perfectly disheveled all the time).
•  He was instrumental in creating the movement in the 90s.

Signature look: Fedoras, Sunglasses, Jewelry & a cool pair of boots, dark clothing.

GRUNGE IN TODAY’S WORLD

      1. Though dressing grunge is no longer a badge of authenticity, the style is still quite  popular on the high street.

      2. Ripped jeans and flannel are classic pieces that are often worn on the runway by models.

      3. Grunge has defined a new approach to dressing that includes layering and contrast of patterns and textures.

      4. In 2016, grunge inspired an upscale "reinvention" by Rihanna and Kanye West.

      2. THE HIPPIE SUBCULTURE

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•  The Hippie Subculture was originally a youth movement that arose in the United States during the 1960s.
•  The word “Hippie” derived from hipster was initially used to describe Beatniks who had moved into San Francisco.
• The fashion of the 1960s reflected youth. From short skirts of the mid 60's to the laidback hippie style, clothing was a reflection of the new optimistic and vibrant mood of the decade. 

Hippies generate an ecological consciousness of fashion by recycling of vintage clothes.

HIPPIE FASHION

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• They used the way they dressed as a means of showing an affiliation to the radical ideas they carried.
• Hippies were all about free living and self-expression through music, literature, film and performance art. 

The Hippie Look includes:

• Long hair
• bright colors 
• flared jeans
• sandals 
• Accessories: Long beaded necklaces 

The tie-dye trend was one of the most popular output of the hippie's subculture. Everything from t-shirts, to underwear, was tie-dyed.

      

MAJOR FASHION DESIGNERS

Yves Saint Laurent

Andre Coureges

Pierre Cardin
Givenchy

CELEBRITY HIPPIES

Celebrities who wear the hippie look.

VANESSA HUDGENS

Vanessa Hudgens | Source

• Vanessa has popularized the cool hippie-chic style over the years.
• Bright beaded tops with boot-cut patterned pants with lots of layered necklaces and rings is her go-to look.

Signature look: Flower crowns, macrame shirts, messy hair, boots, tiered tops, silver jewelry

DREW BARRYMORE

Drew Barrymore | Source

The “Self-proclaimed Hippie Queen”, Drew is often seen in long patterned skirts, bright colors, sheer tops, velvet and baggy jeans.

Signature look: Red lips, fringe tops, long skirt, baggy denim.

JARED LETO

Jared Leto | Source

Signature look: Long unkempt hair, Sunglasses, tank tops, boots.

HIPPIE STYLE IN TODAY’S WORLD

      1. In this decade, Hippie style is the go-to choice for concerts and festivals like Coachella.

      2. Snapbacks, fringe is making a rave on the runways. 

      3. Tie-dye has made a comeback in 2017.

      4. People are embracing the neo-hippy lifestyle.

3. THE GOTHS

• The gothic subculture is a contemporary group of people who adopt fashion elements such as black clothing dyed black hair, dark eyeliner.
• The goth subculture began in England during the early 1980s and is still very prominent in the 2000s. It has survived much longer than others of the same era and has continued to diversify.
• The goth subculture has associated taste in music, aesthetics, and fashion. 
  Today it is used by teenagers to show a rebelling nature.

GOTHIC FASHION

• Goth fashion can be recognized by its stark black clothing.

Gothic Clothing includes

MAJOR FASHION DESIGNERS

Rick Owens

Yohji Yamamoto

Alexander McQueen

Gareth Pugh

Ann Demeulemeester

MAJOR FASHION ICONS:

Celebrities that love to rock the gothic look.

THEDA BARA

Theda Bara | Source

• The 1910s femme fatale was known for her dark eyeshadow.[2]
• She was the original vamp.
• She is one of the most famous completely silent stars. 

SIOUXSIE SIOUX 

Siouxsie | Source

• Siouxsie led the new & innovative movement of the 1970s into the 80’s mainstream culture, taking it from street fashion to the catwalk. 
• Her clothing was layered and boxy, draping off of her slender frame. 
• Her style was copied by women everywhere and her fashion inspired a subculture of “Batcavers".
• London is often considered to be the birthplace of Gothic subculture. [3]

Signature look: The things that exemplify Siouxsie's looks are bold Egyptian inspired makeup and electric hair.

ADAM LAMBERT

Adam Lambert | Source

• Black leather jackets and eyeliner scream Lambert.
• Emo makeup and eyeliner along with spiked hair.

Signature look: Eyeliner, White Tee, Black leather jacket, gloves.

GOTHIC FASHION IN TODAY’S WORLD

1. Celebs like A$AP Rocky and Kanye West are known to rock the look.
2. Today there are a number of variations of gothic fashion like Haute Goth, Gothic Lolita, and aristocrat.